[1]
Masood, S. and Sultana, N. 2024. Fostering Influencer Driven Purchase Intention through Facebook Live: The Persuasive Role of Brand Trust. EAST WEST JOURNAL OF BUSINESS AND SOCIAL STUDIES. 12, (Dec. 2024), 20–48. DOI:https://doi.org/10.70527/ewjbss.v12i.141.