MASOOD, S. .; SULTANA, N. . Fostering Influencer Driven Purchase Intention through Facebook Live: The Persuasive Role of Brand Trust. EAST WEST JOURNAL OF BUSINESS AND SOCIAL STUDIES, [S. l.], v. 12, p. 20–48, 2024. DOI: 10.70527/ewjbss.v12i.141. Disponível em: https://ewjbss.crtewu.org/index.php/ewjbss/article/view/141. Acesso em: 13 jan. 2025.